Google cookie: what is it and how to use it

January 13, 2020 in Advertising Knowledge



Google cookie: what is it and how to use it

Google Analytics is a complete but at the same time a very complex tool; if you are a newbie about tracking with Google Analytics this may seems you more a problem than a solution. Don’t worry, here is Bigbom’s guide to understand the core principles of GA and some useful tips as well.

Create a Google Analytics account

The first thing you need to do to track your ads performance, hence, is to create an Google Analytics account.

Firstly, you need to choose a name for your account, the data of the website you want to connect and the privacy settings for your new account.

Google Cookie: what is it and how to use it

Finally, in this final page we will finally obtain the tracking code and ID.

How to install Google Cookie

Tracking ID: We will need the tracking ID to install Google Cookie on our WordPress website through plugins.

Tracking code: we will use this in the case we were able to do it manually. In this situation, we will insert this Tag on every page of the website, sticking it in the code, inside the <head> section.

Also, you will need to give your Google Cookie a bit of time to gather some data; when you will have enough, that will be the time to start taking some considerations about your business strategy. Shortly, you will have enough data to start optimizing your ads; you will see which keywords are converting the most or how many of the click on your link were transformed in actual purchases.

Learning how to read and interpret the data is not so easy neither; you might be needing a bit of time but is going to be worthy and rewarding at the end. If you need some help with Google Analytics check Bigbom’s article about how to start analyzing data and the basic metrics on GA.

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