Holiday Season: a burden or an opportunity?

Who is your audience? Where are they? Which platform do they use? And when are they online? These are some examples of questions a marketers need to inquire about. With an increase of 150% in

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Which are the most appropriate KPIs and metrics for your ads?

Learn how to use best KPIs to measure your business performance Business Metrics and KPIs are the central pillar of any well-structured marketing strategy; if properly used, could be a very precious ally to evaluate

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How to make multi-platform advertising works?

Using multi-platform advertising is very useful and advantageous. It’s a good way to expand your presence on Internet and drive amazing results; but let’s face it, it’s also very challenging. Each platform is unique and

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How much should you spend on digital advertising?

The question of the budget for fundamental for every company and every business. It is so difficult to set a proper budget that most advertisers spend too much or too little on marketing. The ideal

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