6 KPIs and metrics to improve your business

Measuring results is the key to make your business grow and fix in real time any performance problem your company might face. But first of all, what is a KPI? KPI means Key Performance Indicator,

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How to create the perfect Landing Page

A Landing Page is the page where our ads will be directed. It is not a normal web page, usually based on pleasing first the search engine than the users; The point of a landing

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How to set a Linkedin ad account and to start advertising

We explaining all the core characteristics of Linkedin platform and why you should take it into consideration if you are looking for a B2B social network in this article: What you need to know before

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Plan the best marketing strategy for your business

Boost your business success with a well-defined digital advertising strategy Digital marketing strategy creates powerful opportunities to create personalized customer-focused experiences at scale. Through ads on various devices and channels, marketers can reach larger audiences; this

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What you need to know before to start a Linkedin ads campaign

Learn about Linkedin Ads campaigns and what this platform can offer to businesses Linkedin it is a social network mainly used to develop professional contacts, through the publication of user’s cv, or to spread specific

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How Instagram platform works?

Instagram was born in 2010 as a social platform made for mobile users; according to Socialbakers’ market research, even if Instagram has still 1 million users less than Facebook, it results to be the social

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TikTok Advertising

The visual app for the “Z” Generation With its young audience TikTok is the most fast-growing app of the last years. So, it does have not to surprise the fact that they introduced TikTok advertising

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Inbound Marketing and digital advertising

What is Inbound Marketing? Inbound Marketing is a kind of strategy that focuses on attracting customers through useful and relevant content, for them, adding value to every single passage of the Customer Journey. With Inbound

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Tiktok Ads are coming

Facebook, Google, Instagram, Twitter, Snapchat, Pinterest and now Tiktok.The list of PPC advertising network is expanding once again. Tiktok Ads has joined them at the very beginning of the year. Tiktok is a video-sharing app

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Social Media Analytics Tools

When you are running an Advertisement Campaign on social media, it’s important to rely on professional analytics tools and so understand your results. Important decisions are relying on it. To achieve this, there are plenty

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