Gmail Ads Campaigns

Gmail Ads campaign are simply a subgroup of Display Campaigns, which use as placement the Gmail Email boxes of users. The ad’s structure is based on a “similar email”, where we will add the name

Read More

Google Keyword Planner and other SEO tools

One of the most difficult things to do when planning an ad campaign, is to evaluate whether or not is the case is profitable to execute it. Google Ads provides us a great and useful

Read More

Choose the right Google keywords

How important are keywords in Google Advertising Google keywords and the kind of correspondence need to be clear and it is really important as well to learn how to look for new one and evaluate

Read More

Google Remarketing Campaigns

With Google remarketing campaigns, it is possible to reach the people that visit your website in the past, were interested in your product or service, or have characteristic in common to some of our actual

Read More

Google adv: Attribution models

The customer journey is almost never direct and requires always several steps to get to the final conversion. The user, also, needs to find out more information and different opinions to be sure that the

Read More

How does Google Ads work?

Everything you need to know to make your Google Ads strategy work Google Ads is an online advertising service to get advertising spaces on Google Search network. But how does exactly Google Ads platform work?

Read More

Google cookie: what is it and how to use it

Google Analytics is a complete but at the same time a very complex tool; if you are a newbie about tracking with Google Analytics this may seems you more a problem than a solution. Don’t

Read More

What you need to know about an E-Mail Marketing campaign

E-Mail Marketing consist to send e-mails to a list of contacts, called mailing list. To get a mailing list you can: 1 – Buy it, more or less outlined, from other businesses 2 – DEM:

Read More

The importance of Ad Tracking

Why is necessary to track and monitor our ads Ad Tracking is the essential core of inbound marketing and it means to gather data for your ads to measure the results of your advertising campaigns

Read More

Ad optimization: what does it mean and why we should do it

If it is the first time that you hear about ad optimization and you are quite new to online advertising this article might be very interesting for you. To optimize an ad basically means, that

Read More