BigBom: the best solution to boost your ROI

Raise your ROI by 50% and saves 80% resources Improving you ROI with a relatively small investment is for sure a good deal. In few words, this is what online marketing is all about. With

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6 KPIs and metrics to improve your business

Measuring results is the key to make your business grow and fix in real time any performance problem your company might face. But first of all, what is a KPI? KPI means Key Performance Indicator,

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Gmail Ads Campaigns

Gmail Ads campaign are simply a subgroup of Display Campaigns, which use as placement the Gmail Email boxes of users. The ad’s structure is based on a “similar email”, where we will add the name

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Google Keyword Planner and other SEO tools

One of the most difficult things to do when planning an ad campaign, is to evaluate whether or not is the case is profitable to execute it. Google Ads provides us a great and useful

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Choose the right Google keywords

How important are keywords in Google Advertising Google keywords and the kind of correspondence need to be clear and it is really important as well to learn how to look for new one and evaluate

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Bigbom’s beginner guide to Google Analytics

First analytical path Google Analytics is a complete but complex tool, so, we should set a first analytical path to follow at least, at the beginning. Three first metrics we should have a look might

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Google Remarketing Campaigns

With Google remarketing campaigns, it is possible to reach the people that visit your website in the past, were interested in your product or service, or have characteristic in common to some of our actual

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Google adv: Attribution models

The customer journey is almost never direct and requires always several steps to get to the final conversion. The user, also, needs to find out more information and different opinions to be sure that the

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Lead Ads

Lead ads are a kind of paid advertising that mainly gather contacts information from users. The information you can collect is: 1. e-mail address 2. telephone number 3. address 4. date of birth 5. sex

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How to create the perfect Landing Page

A Landing Page is the page where our ads will be directed. It is not a normal web page, usually based on pleasing first the search engine than the users; The point of a landing

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