Evaluate campaigns with 5 scores
Based on your Target Cost, Bigbom will measure and evaluate your campaign performance with 5 scores: Excellent, Good, Fine, Bad and Very Bad. Based on Bigbom algorithm evaluation, you will know exactly which ads are performing well and which ones are not.
Focus on target goals of your campaign
Your entire campaign is evaluated based on the target results you want to achieve (Brand awareness, post comments, convertions, …), also known as metrics, which you have set up earlier in Bigbom. More results the campaign will get, more effective it will be considered by Bigbom's AI.
Is one metric enough to evaluate how your campaign is doing?
Here at Bigbom we know that different campaigns need different metrics to be properly evaluated. Bigbom allows you to easily select multiple metrics for each campaign, helping you measure and evaluate your advertising campaign in more detail.